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12 Free Promotion Ideas That Work

Or, How to Get People to Notice Your Book

I’m a new indie author with a book to promote, but I don’t have a lot of money to spend on marketing. So, I’m all about free easy ways to get my name and novel out in front of a lot of different people. Here is a list of things (in no particular order) that have worked for me.

I’m assuming you have a website or a blog already set up.

  1. Write a press release with a “local girl (or boy) does well” spin and send it to your hometown newspaper.
  2. Reach out to book clubs and offer your novel for them to read. Be prepared to visit the group for a Q&A.
  3. Set up an author page on each of the sites you publish on. And don’t forget Goodreads!
  4. Write an article and be the guest speaker on a blog. Invite other authors to guest on your blog.
  5. Write interesting and topical blog posts at least three times per week.
  6. Post an interview with another new, indie author on your blog. Ask if they will reciprocate.
  7. Give away a free copy of your book through your site or on Facebook.
  8. Publish your novel on other sites besides Amazon, like Barnes and Noble, All Romance eBooks, Smashwords, Lulu, and CreateSpace.
  9. Become an expert in social media. Blog, Facebook, Twitter, LinkedIn, Pinterest, TumblrGoogle+, etc., etc.
  10. Launch any new blog series, event, and definitely your latest book release with social media fanfare.
  11. Comment on popular blogs in your genre.
  12. Get your novel reviewed by popular book bloggers. If it’s a positive review, use it as free advertising on your site and your author pages.

<3 Anna

Published inPromotion

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